Grow and Scale your Business

What Will You Learn?

• Module 1: Putting Your Business Together
• How to organize the foundation of your business so every other part can stand on it. Vision, structure, departments, and the operating system your company should run on.
• Module 2: Sales and Marketing
• The practical sales and marketing strategies that consistently bring customers to your business, without depending on your daily presence.
• Module 3: Creating Facebook Advert
• How to set up and run Facebook and Instagram ads that bring real buyers, not just likes. Targeting, ad content, funding, and tracking what works.
• Module 4: Customer Service
• The customer service standards that turn first time buyers into repeat customers and brand ambassadors. How to handle complaints, build loyalty, and protect your reputation.
• Module 5: Pricing for Profitability
• How to price your products and services so your business actually makes money. Estimating sales volume, building a pricing formula, and avoiding the silent pricing mistakes.
• Module 6: Getting to the Top of Your Industry
• The positioning, authority, and visibility strategies that take your business from one of many to the name people mention first in your industry.
• Module 7: Hiring the Right Staff
• How to attract, interview, hire, and onboard the right people for your business. The hiring mistakes that hurt Nigerian SMEs the most, and how to avoid them.
• Module 8: How to Follow Your Money
• The financial structure every Nigerian SME needs to track every Naira, separate business from personal money, and finally pay yourself properly.
• Module 9: Your Role as a CEO
• The real job of a CEO that nobody teaches you. How to lead, delegate, decide, and step out of daily operations to focus on growth.