Pricing for Maximum Profitability

What Will You Learn?

• How to estimate your realistic monthly sales volume so your prices are built on accurate numbers.
• The full cost structure most Nigerian SMEs forget to include when pricing, and how to capture every Naira.
• How to build a pricing formula that protects your profit margin on every sale.
• A real case study walkthrough of applying the pricing formula to a business, step by step.
• A second case study showing how the same formula adapts to a different type of business.
• How to factor in fixed costs, variable costs, overheads, and your own salary as the CEO.
• The right way to price across product variations, bundles, and service tiers.
• How to review and adjust your prices when costs rise, without losing your customers.
• The most common pricing mistakes Nigerian SMEs make, and how each one quietly bleeds profit.
• How to confidently defend your pricing without slashing it the moment a customer hesitates.
• The pricing habits that move your business from busy with sales to genuinely profitable.